Cheers Beers is a fictional brewery created as a personal project to explore how expressive, fun character illustrations can drive an entire packaging system. each with its own mood, palette, and story.
This was a fully solo project — illustrating and branding
This was a fully solo project — illustrating and branding
Most beer labels rely on typography. I wanted to change that, With a fun memorable character and eye catching illustrations. The goal was to create a lineup of beer cans that felt like collectible Characters — something that stands out with clean design and happy critters.
GOALS
What worked:
USING CONSISTENT LAYOUT, TYPOGRAPHY, AND COLOR SATURATION, THE CANS FEEL UNIQUELY DIFFERENT BUT CAN ALL FIT UNDER THE SAME BRAND.
THE CHARACTERS MAKE THE BRAND FEEL EXPRESSIVE AND VIBRANT, HELPING THE MOOD, FLAVOR TONES AND ENERGY CONVEYED AT A GLANCE.
TREATING THE CHARACTERS AS THE [RIMARY BRANDING ELEMENT STRENGTHENED THE IDENTITY AND MEMORABILITY.
What didn’t work / challenges:
COMPLEX ILLUSTRATIONS CAN MAKE THE BRANDING MESSY AND WEAKEN THE COHESION.
THE SYSTEM LACKED A REPEATABLE STRUCTURE FOR EXPANSION.
