Cheers Beers is a fictional brewery created as a personal project to explore how expressive, fine-art illustration can drive an entire packaging system. Every can design is built from my original digital illustrations, each with its own mood, palette, and story.
This was a fully solo project — I acted as illustrator, designer, and art director.
This was a fully solo project — I acted as illustrator, designer, and art director.
Most beer labels rely on typography or graphic motifs. I wanted to flip that: What happens when the illustration becomes the brand?
The goal was to create a lineup of beer cans that felt like collectible art pieces — something that stands out because of emotional storytelling rather than brewery clichés.
The goal was to create a lineup of beer cans that felt like collectible art pieces — something that stands out because of emotional storytelling rather than brewery clichés.
GOALS
What worked:
Letting the illustrations guide the tone created instant personality.
Simplified typography helped the cans feel modern and uncluttered.
Using past illustrations allowed me to quickly build out a full product lineup.
What didn’t work / challenges:
Some earlier illustrations didn’t scale well or fit the label proportions.
Finding a balance between playful and premium required multiple layout iterations.
There was a learning curve in creating mockups that made the cans feel truly “real.”
